At last year’s conference, Brighton Gin shared its story of how digital was used to produce labels for its artisan brand
Under the theme ‘From concept to execution and the world of possibilities for labels and packaging’, the Digital Print for Brand Success conference will present a host of engaging content on 24 November* in London.
The third annual Digital Print for Brand Success conference will take place at the IET London, Savoy Place on 24 November, and the programme promises a day of focused, insightful presentations and panel discussions on a broad range of topics encompassing all types of digital print for labels and packaging.
The keynote speaker Dr David Lewis-Hodgson of Mindlab International has now been named, along with print experts David Ellerington from DS Smith Packaging, Matt Dass and Dennis Ebeltoft from Springfield Solutions, and Guy Colebourne, Integrity Print. More brand owners have also confirmed their participation including Phil Huggett of household goods chain Wilko and Brian Stow from confectionary giant Mars Chocolate UK.
All in the mind
The opening keynote address by Dr Lewis-Hodgson will look at how packaging design influences our purchasing decisions and the neuroscience behind selling products. He will describe how packaging-inspired purchasing decisions are generated in a region of the brain known as the ‘fringe’, which is where conscious and unconscious thought processes meet and the desire for a product arises. He will also demonstrate how it is packaging design alone that can determine whether a brand flourishes or flounders.
A panel looking at the role of the label as a driver for the adoption of new technologies will discuss the most scalable and cost effective ways of introducing new concepts to the consumer. This will be facilitated by Stefan Casey, business innovation manager for retail, food & drink, The Retail Institute, and includes Brian Stow, packaging innovation technical leader UK future innovation, R&D Chocolate, Mars UK; Guy Colebourne, sales manager food packaging, Integrity Print; Antoinette Devine, experienced packaging professional, and Phil Huggett, own brand packaging manager, Wilko.
Inkjet innovation
In an exclusive case study David Ellerington, who is head of business development UK Packaging at DS Smith, will be addressing the recent introduction of digital for corrugated. He will be talking about the company’s experience as a pioneer in the sector illustrated by a recent case study. The experience of inkjet for labels is the topic of the Inkjet Innovators session, where Matt Dass, managing director innovation, and Dennis Ebeltoft, managing director operations, Springfield Solutions, will explain how the technology gives brands added value and helps them put standout products on shelf. They will talk about how customers have transitioned from conventional print to inkjet.
Not to be missed
The conference is a unique gathering of designers, brands, retailers and printers, and focuses specifically on digital print technology and its rapid reach into all areas of the packaging market. There will also be plenty of opportunity to network and speak to suppliers and printers active in this space.
The feedback from both speakers and delegates at last year’s conference was overwhelmingly positive. ‘It was great to hear how digital has progressed and learn about all the opportunities the technology offers,’ said one delegate. Peter Aldous, creative services director, Elmwood, said, ‘I’ve been very impressed with the quality and the level of speaking at the conference.’ Nancy Sadler, brand manager for Mr Kipling at Premier Foods, said, ‘I’m really excited to be here today and talk about how we have used digital printing. I hope the experience that I’ve had will help others realise how important it is to work with all these different companies who come up with new and exciting things to engage with the consumers.’
*Book here: www.digitalbrandconf.com ; email chloe.w@whitmar.co.uk; or call +44(0)1892 779599
