The software offers an interactive design visualisation process
Lincolnshire-based Regen Creative has invested in iC3D packaging design software to meet the demands of millennial brand managers. The company signed the order with Hybrid Software UK at Packaging Innovations last year.
The all-in-one packaging mock-up solution from Creative Edge Technology meets client demand for a more interactive design visualisation process while also reducing creative development time.
Terry Cole, creative director, said, ‘2D is no longer adequate even in the early creative stages. Millennial brand managers want to explore immersive brand experiences. Photorealistic visuals that can be examined from any angle and in augmented environments are a must, right from the off. iC3D has become essential for every packaging design we do.’
The majority of Regen Creative’s design work is for the packaging sector, predominantly food and beverage packaging, and point of sale. The ability to visualise any packaging application, including glass and plastic bottles, carton, tins, pouches and shrink film, means that the team can now manage any requirement in house. Mr Cole added, ‘Previously it would have taken days of work to create digital and physical mock ups and considerable expenditure outsourcing specialist services.’
