The Roland DG Soljet Pro 4 XR-640 system offers printing and contour-cutting technology in one machine

 

Handy Labels has been going strong since 2007 and last year extended its reach even further with a new website, helping artisan businesses to improve their packaging and accessibility. This move has been supported by the company’s two Roland DG Soljet Pro 4 XR-620 large format printer/cutters.

Print expert Martyn Kilford started the company in 2007, mainly offering signage. However, seeing a growing market for labels, the business changed its focus and moved to larger premises in Portishead to accommodate the new work. The versatility of the original Roland Soljet systems enabled an exploration of these new product offerings. 

‘The Rolands really came into their own on labels,’ commented Michelle Jones, business manager, Handy Labels, ‘and the new website, which we launched in 2017, showcases what the printers can do.’

With minimum print runs of 25 labels and a free design tool on the website, Handy Labels attracts small, artisan businesses alongside some blue-chip brands. Candle companies and gin makers are typical customers – and each one is looking for that unique style and finish to make them stand out. The company also has an in-house design team if needed. 

‘The Soljets handle lots of different material changes in one day and can even be left working overnight,’ said Michelle Jones. ‘They have, essentially, been running night and day for over a decade and are still going really well. Roland printers just keep printing.’ 

Since venturing into the label market, the company has printed in excess of 88 million labels, with 99.8% of orders dispatched within 48 hours and 42,000 returning customers. 

‘We’re in premises where we can expand – packaging is the next move for us – but don’t want to get too big,’ said Ms Jones. ‘All of our work is hand finished and we make sure we’re happy with all orders we send out. We’re really proud of what we produce.’

The Roland DG Soljet Pro 4 XR-640 system offers printing and contour-cutting technology in one machine. It features eco-solvent inks with metallic and white options for labels, signage, banners, vehicle wraps, fine art, decals, POP displays and more.