Lageentubes is using the IDS 250 digital decorator to produce products for the luxury market
On show in New York last week at the Luxe Pack NY show, the IDS 250 from Velox is now commercially available. The mass production direct-to-shape (DTS) digital decorator, which has been developed for the rigid packaging industry, is also in production at Israeli customer Lageentubes.
The new digital technology is a replacement for conventional DTS printing, offering a production line speed of up to 250 containers per minute in 15 colours and embellishments, including photorealistic images and tactile embossing.
Customer Lageentubes, supplier of plastic and aluminium tubes packaging to the cosmetics and pharmaceutical industries, has installed a Velox IDS 250. ‘Based on Velox’s digital decoration technology, we now offer our customers a completely new level of capability, both in terms of agility and responsiveness, as well as superior product appearance,’ said David Daloya, general manager at Lageentubes.
Velox CEO Marian Cofler added, ‘Velox disrupts the conventional perception that mass production digital DTS is a technology of the future. Finally, batches of any size, with a cost per copy that is competitive with analogue long runs, is possible. This is an enormous breakthrough that can profoundly shake the industry – printing digitally direct-to-shape of any volume is now revolutionising how products are branded, produced and marketed.’
