The C500 press is currently being installed in Austria
The first site to take the new industrial-scale HP PageWide C500 press in Europe is Smurfit Kappa’s Interwell plant in Austria. The digital corrugated press is due to be installed later this month.
Speaking about the investment Saverio Mayer, Smurfit Kappa CEO of Europe, said, ‘This new press is the perfect solution for our Interwell plant. It comes after a successful collaboration between Smurfit Kappa and HP. We are both early adopters in our respective industries and constantly strive to provide pioneering, market-leading solutions for our customers.’
‘We are delighted that Smurfit Kappa will be the first in Europe to install the C500 press which showcases brand new technology and offers all the flexibility of digital printing. This press is going to fundamentally change the corrugated industry by digitalising it,’ commented Cristóbal Macedo, director, EMEA corrugated business, HP Inc.
Smurfit Kappa is a European leader in shelf-ready and eCommerce packaging development, which is delivered through its ShelfSmart and eSmart services. The press will support its customer base in the Fast Moving Consumer Goods (FMCG) sector and the HP water-based inks further facilitate printing on both primary and secondary food packaging without an additional barrier.
