Packz screenshot
Global brand development, activation and brand deployment company SGK has signed an agreement with Hybrid Software to licence its Packz native PDF editor for use in all SGK facilities worldwide. The agreement was reached after a pilot programme in multiple facilities worldwide.
In the coming year, SGK plans to install 425 licences across its sites in North and South America, Europe and Asia Pacific. Gary R Kohl, president, SGK Brand Solutions, stated, ‘The relationship with Hybrid Software gives us the opportunity to fundamentally reimagine how we manage our workflows, and will allow us to drive efficiency across our platform so that we can continue to be the most competitive graphics provider in our industry.’
Guido Van der Schueren, chairman of the board of Hybrid Software, said, ‘This partnership is natural since Hybrid is targeting the production side of the label and packaging pre-media market, and SGK is strongly focused on the brand owners which form a large part of their customer base.’
He concluded, ‘The goal is seamless connectivity across product management, marketing and advertising to be able to take action across the different platforms.’
A division of Matthews International Corporation, SGK incorporates Schawk!, brandimage and Anthem.
