(L-R) Bent Serritslev, Xeikon’s managing director Asia Pacific; Benoit Chatelard, president and CEO digital solutions Flint Group; Jiongda Chen, CEO of Guangzhou Hongda; Antoine Fady, chief executive officer of Flint Group; Dennis Deng, Guangzhou Hongda, and Jackie Chen, Xeikon’s general sales manager of Greater China
Chinese company Guangzhou Hongda, a leading provider of heat-transfer labels, is adding a second Xeikon 3500 digital press to accommodate growth in the digital portion of its business.
The company has more than 20 years’ experience in gravure-printed transfer labels primarily serving the large toys market in China. It was seeking a solution that would enable cost-effective production of shorter runs as well as provide an opportunity to expand into heat-transfer segment through a newly created network of printing partners.
Jiongda Chen, CEO, explained, ‘We performed stringent testing of various digital printing solutions available in the market and determined this press was the best choice for our business. Following our successful experience with the first press installed earlier this year, we are now in the process of adding a second, with plans to expand even more during 2018.’
Key considerations in this decision included the high quality heat-transfer labels the press delivers and the FDA compliant dry toner, essential for the toys market. ‘We also appreciated the 50cm print width that allows for multiple up production, and makes it possible to create digital imposition templates for heat-transfer labels with different SKUs and different sizes within the same print job.’ Mr Chen said.
Bent Serritslev, managing director Asia Pacific at Xeikon, commented, ‘Guangzhou Hongda have leveraged our print-on-demand capability for heat-transfer labels by building a network of heat transfer converters who can order digitally printed heat-transfer labels via a web portal. This has been successful in growing volume, as evidenced by the company’s acquisition of a second press. It is a pleasure to work with a company that is innovative and growing, and we look forward to our continuing relationship in 2018 and beyond.’
