One of 10,000 customised cans printed with Tonejet’s direct-to-can digital system
Tonejet has worked with Anheuser-Busch InBev, the world’s largest brewer, to produce customised cans for a large music festival.
Using Tonejet direct-to-can printing capabilities, AB InBev created 10,000 customised cans for Tomorrowland, the world’s biggest electronic dance music festival, which brings together some 400,000 visitors from around 200 countries.
The promotion included 15 different can designs featuring national flags. A total of 10,000 units were printed with the Tonejet Cyclone can printing system, with the largest print run comprising 1400 cans and the shortest just 15 cans. Unlike analogue processes, the low cost of digital can production means that specially brewed and branded products can be produced cost effectively and quickly and every single can could be produced with a different image if required.
‘Long lead times and minimum order requirements are eliminated, and as the system can print multiple jobs without stopping, product time-to-market is significantly decreased too,’ said Marvin Foreman, sales manager at Tonejet. ‘The cost per print is comparable to traditional can decorating processes and the digital offering means that one is the new minimum.’
The Tonejet Cyclone, with integrated Rockwell Automation iTRAK transport system, will be on show throughout InPrint 2017 in Munich, demonstrating the many advantages of direct-to-object digital beverage can printing.
