The 2017 European Xeikon Café took place in March in Belgium
Citing the growth and success of the latest European events, Xeikon has announced its first Café North America.
The event, sponsored by Xeikon and its partners, will take place at two venues: the Westin Chicago Northwest hotel and the company’s newly-renovated demonstration facility nearby. The Café will begin with a luncheon on Tuesday 17 October 2017 and adjourn on Wednesday 18 October in the late afternoon.
‘Owners of successful printing and converting shops know how critical it is to keep up with developments in the industry, but they don’t want to spend too much time away from their businesses,’ said David Wilkins, vice president, marketing and sales, Xeikon America, Inc. ‘So we are carefully formulating an agenda that provides the greatest possible amount of value in the shortest amount of time.’
The general session will feature an economist who will talk about trends in the market, and how printers and converters can adapt their businesses to capitalise on the emerging business opportunities. An industry “guru” will moderate a blue-ribbon panel of brand owners, designers and corporate marketing executives – all of whom have specific needs that directly influence their selection of printers and converters.
On its second day, the US event will divide into two tracks: one will focus on commercial and in-plant printers; and the other will address label and packaging converters. Each track will include sessions by industry experts and leading Xeikon customers, as well as a visit to the nearby demonstration center.
A table-top exhibit area will offer attendees the opportunity to explore offerings from partners and participants can “let their hair down” at a gala casino night.
