Orda Group, a Israeli provider of transactional and transpromo printing services, has chosen the HP Indigo 30000 digital press to drive the next stage of its expansion into the packaging market. The new press is installed at the company’s Eshel subsidiary, which produces folding cartons.
The company took its first steps in packaging about 18 months ago when it acquired Eshel as part of its strategy to enter market segments where its digital printing experience would open opportunities for higher margins and rapid growth. It identified pharmaceuticals and cosmetics packaging as ripe for transition to digital printing.
At the time Eshel was an entirely analogue printer, so Orda looked for the right solution to drive growth through digital printing, and in October 2016, Eshel installed the HP Indigo 30000 sheetfed press for folding cartons.
‘Of all the options we checked, the HP Indigo 30000 stood out as the most mature solution for folding cartons,’ said Roni Haliva, CEO of Orda Print Industries. ‘We also felt that HP Indigo was the best partner to accompany us in our expansion into this market – and in fact, we have already gained several new customers because of our new offering.’
