Packaging service provider, colordruck Baiersbronn, in Germany, has been confirmed as a pilot user of the Primefire 106 B1 press from Heidelberg.
The family business is owned by the four daughters of the company’s founder Wilhelm Mack, and offers customised and specialised packaging solutions to industrial and commercial companies from the food, confectionery, pharmaceuticals and non-food industries.
‘Heidelberg Primefire 106 integrates seamlessly into our industrial print production and improves our flexibility, thus enabling us to respond to market trends more quickly and to implement new business models successfully. As the future will increasingly mean mass customisation in packaging, the Primefire 106 will provide us with the ideal basis for meeting up-and-coming requirements,’ said managing director Martin Bruttel.
Heidelberg premiéred the Primefire 106 at drupa 2016 and said that this installation means the roll out is on schedule. ‘The start of the pilot with colordruck before end of 2017 is a further milestone in the implementation of our digital strategy. With colordruck Baiersbronn, we have been able to acquire an important strategic pilot customer for Primefire 106. Our long-standing partnership, the digital business model in packaging printing, the Europe-wide presence and the industrial production philosophy of colordruck Baiersbronn create the perfect environment for a successful market launch of Primefire 106,’ commented Montserrat Peidro-Insa, head of business unit digital at Heidelberg.
