Customised digitally printed boxes available from Pixartprinting
Catalyst, a new packaging production line from Pixartprinting, enables small print runs to be produced to industrial standards, allowing the company to offer a broader range of customised products and services from its online shop.
Pixartprinting can now offer digitally printed paperboard boxes with print runs starting from just 25 items for some ranges, while the online catalogue contains over 300 different combinations of format, size and customisation options.
As well as boxes made from creased, die-cut and glued 360-gsm pure cellulose paperboard, five food-contact packaging products are now available, including trays, containers and deluxe takeaway boxes, made from Delipac paperboard and printed with food-safe inks. The new production line also offers the option of three different finishes using cold lamination as well as 3D and selective varnish.
‘We set ourselves two objectives: on the one hand, to offer our customers a new tool to grow their business; and on the other, to attract new users who, because of the way packaging has been offered up to now, have not previously had access to this type of product,’ explained Paolo Roatta, managing director at Pixartprinting. ‘Our strength lies in allowing customers to order very small print runs at affordable prices with increasingly sophisticated customisation options.’
The technological core of the new production line in Quarto d’Altino, Italy, is an HP Indigo 30000 digital press. A Harris & Bruno ExelCoat ZR30 inline coating machine applies UV varnishes, producing the various protective finishes required on packaging products. Digital finishing from Scodix allows boxes to be produced with tactile effects and eye-catching graphics with the just-in-time methodology previously only used for standard packaging.
A Bograma BSR 550 Servo Rotary rotary die cutter can also enhance packaging with a gold or silver coating, produced by the integrated cold foiling module. The line is rounded off by an automated Kama Flexfold 52i folder-gluer. Extra lamination is also available from a Tecnomac Evolution 3 system.
