Label and packaging printer manufacturer New Solution has launched the NS Atom printer for pre-cut labels. The machine was introduced this week at the EuroShop Retail Fair, in Düsseldorf, and is aimed at in-house label printing for small businesses, brands, manufacturers and retail outlets.

The new desktop label printer features a single pass, high-speed printhead, which prints at speeds up to 18 m/min in a maximum resolution of 1600×1600 dpi. A take-up reel allows the printing of roll-to-roll as well as sheetfed, pre-cut labels, in widths from 80 to 240 mm. In addition to the NS Atom, New Solution is also showing the NS Multi Printer, the NS Pro Printer and the NS F22 Finisher.

Marco Apolinaro, sales manager, said, ‘This is the first year we have exhibited at EuroShop with the New Solution range of printers for labelling. We are excited about showcasing the range and looking forward to talking with brands, retailers and solution providers about the opportunities these new printers will deliver for these businesses.’