Marketing manager Beth Edwards
Beth Edwards has been appointed marketing manager at Label Apeel to focus on building a strong marketing and social media strategy.
Ms Edwards has previously worked with the Leicester-based company as a dispatch and print worker. She returned after having worked with an agency in Cheltenham that specialises in direct marketing for charities and not-for-profits. In this newly created role, she will be concentrating on completing competitor analysis and customer research, while also generating bespoke content to develop a stronger social media presence for the company.
‘From day one she has totally got the company ethos and values,’ said Stuart Kellock, managing director. ‘She is doing a fantastic job of telling that story through social media and our other marketing channels.’
‘Label Apeel is an innovative place to work and coming back was a no-brainer,’ commented Ms Edwards. ‘My plan is to help our customers and suppliers find out more about Label Apeel from the inside. There’s a whole host of personalities that help make up Label Apeel and they’re all part of our unique story. I’ll also play a strategic role in organising exhibitions and events.’
