Integrity Print has acquired Cardiff based Alliance Labels, which will now become a trading division of Integrity Print Ltd.
The Alliance Labels business will continue to operate at its current location, with the managing director Ian Davies staying on as general manager of the site and reporting to Integrity Print’s managing director Mark Cornford.
The acquisition is part of the company’s strategy to grow its labels division to sales of £10 m per annum. Alliance has a strong presence across a range of industry sectors and includes Lego and Hasbro UK amongst its clients.
Mr Cornford said, ‘I believe that Alliance is a good fit with the culture of our team at Integrity and gives us greater manufacturing firepower across the group. We have different customer bases so there will be the opportunity to cross-sell work across the two sites and offer customers new services. The team at Alliance has many years of label printing experience and there will be some excellent opportunities to share knowledge and experience to boost sales across the company.’
Alliance Labels employs eight staff and has a turnover of £650 k per annum. Prior to the acquisition, Integrity Print employed 320 staff and had a turnover of £45 m per annum.
