Some of the sweets and labels produced by the company
Promotional confectionery supplier The Sweet People has invested in an Epson SurePress L-4033AW digital label press for its short-run, personalised label and packaging production.
The SurePress has enabled the UK confectionary company (formerly Liquid Lens) to cut output time and reduce production costs since expanding its product range and moving into packaging. The seven-colour digital label press with white ink runs alongside an offline die-cutting machine that die-cuts, varnishes, strips and slits the labels. The press uses SurePress AQ inks which are low migration for PET, PP and PE and meet food regulation standards – an important component for a company producing confectionery labels and packaging.
The Sweet People can produce up to 100,000 labels per week at peak times, 50% of which goes through the SurePress. Previously, the company quoted a lead time of two weeks to its customers but this is now reduced to under a week. Offering a bespoke and personalised service for each client, the company also works on themed events, printing everything from invitations to giveaway items, goody bags and pillow gifts.
‘As we have complete control over production, we can create promotional items to suit the budget, from the largest blue chip company to the smallest client,’ explained director Mandy Hastie. ‘There are no limits on orders and we handle large volume runs with the same care and attention as we do small campaigns.
‘The SurePress is wonderful and has been an excellent investment for the business,’ she added. ‘It’s introduced a whole new way of working for us and I can see that we are going to be able to utilise it for a number of new products in the future.’
