This HD by Scodix hangtag for Astrid Anderson features a tactile contrast between matte paper and gloss print.
Ten Scodix Ultra Pro presses will be placed in Avery Dennison RBIS facilities around the world, under the terms of a new partnership agreement between the two companies.
Avery Dennison Retail Branding and Information Solutions (RBIS), a division of Avery Dennison, produces apparel and footwear branding, packaging, labelling and RFID solutions; the Scodix presses will be used primarily to enhance customer tags and brand labels and to raise brand awareness.
‘Clothing and footwear manufacturers are constantly seeking new solutions that elevate their brands, especially at point of purchase,’ commented Charlie Brown, head of global innovation, Avery Dennison RBIS. ‘Using Scodix, we service their evolving demands for greater branding differentiation and personalisation, helping them to display their offerings as a more premium product.’
By replacing elements of traditional analogue practices with digital, Scodix has made finishing techniques such as embossing, foiling, silk screening more feasible and attractive to both service providers and consumers. Currently, the company offers nine different enhancement applications.
Sense by Scodix produces a 3D embossed effect for graphic tags by applying polymer to the graphic tag in varying heights, resulting in a 3D texture, depth, and raised effects, replacing traditional printing techniques that use plates, molds, chemicals and solvents. This solution is also a non-toxic recyclable technology, producing less waste and using less energy.
The partnership also includes HD by Scodix, a process that uses a special polymer to produce a selective spot varnish to digitally recreate the effect of traditional analogue flat varnishes. This method gives brands the option to increase the polymer height, a benefit over spot gloss UV. The result offers a marked contrast between matte paper and almost liquid-looking print
‘This partnership is about the convergence of innovation and sustainability, which is integral to both the Scodix and Avery Dennison RBIS brand,’ said Roy Porat, CEO of Scodix. ‘We look forward to collaborating closely with RBIS to enhance graphic tags and consumer packaging for some of the world’s most leading apparel and footwear brands.’
