Esko’s Studio software is helping AstraZeneca to create 3D artwork.
Global biopharmaceutical company, AstraZeneca has chosen Esko to create 3D models of its pharmaceutical packaging.
Established in Brazil since 1999, AstraZeneca is responsible for creating medicine packages in production plants in Brazil and Argentina. Using Esko Studio, executives at the company are now able to quickly review virtual 3D models of new packaging, speeding up the product approval process.
‘We had heard about Esko through packaging events,’ said Lígia Arzenares, AstraZeneca’s artwork development coordinator. ‘Esko was able to offer Studio, an excellent plugin tool used within Adobe Illustrator. It was what we were looking for: speed and quality, along with an easy way to create 3D artwork.’
Esko helped AstraZeneca create virtual 3D folded box models (in PDF form), which are sent to AstraZeneca’s internal customers to help them better visualise the package and check that information is printed accurately. Any company computer with an Adobe PDF Reader is able to view and rotate the 3D artwork.
‘All of our customers are very satisfied with this new way to view packaging, generating faster approvals and powerful art’, commented Mr Arzenares.
