API’s foils are being used to add greater impact to packaging and labels produced by Edale’s narrow web label presses by utilising Xaar’s new digital print bar system. The technology maximises the visual impact available for labels by combining flexo and digital print to deliver new visual screen effects.
Beginning with a base flexo printed label, the Xaar print bar system is then used to apply the adhesive, which enables the cold foil to be added as part of the label design. This engineering adds single-pass digital inkjet print, varnishes or adhesive, allowing the benefits of digital print and finishing to be added to label and packaging lines economically and with ease.
‘Labels are an essential part of packaging not only to inform customers about the product but also to enhance the brand, helping to attract new customers through building on-shelf impact and retail presence,’ said Richard Burhouse, commercial director at API.
Lee Deyes, technical sales specialist, hybrid print for Edale, said,’As a business we continually watch and focus on the ever-changing needs of the printing and packaging market and apply our renowned design and engineering expertise to provide equipment that helps deliver quality products day in, day out. This new innovation using Xaar’s print bar system and API’s cold foils is a great example of how we continue to add functionality, features and impact for our customers.’
‘With all retailers and brand owners looking to enhance their products and add real value to their packaging, this new print and foil innovation from Edale, Xaar and API adds extra depth and quality to labels meaning now the only limit is someone’s imagination!’ concluded Mr Burhouse.