The Charapak premises, Derbyshire
Derbyshire-based Charapak has recently expanded into the labelling sector following its investment in a Domino N610i digital inkjet label press. The addition has enabled the company to supply both existing and new customers with high quality, digitally printed labels with short lead times.
When a customer enquired about the possibility of Charapak supplying digitally printed labels, the company recognised a business opportunity. ‘This was our chance to broaden our service offering beyond corrugated packaging and capitalise on the vast potential of the digital labels market,’ explained Richard Smith, owner and managing director. ‘We set out to find the right digital print supplier that we could partner with.’
‘Charapak operates to three core business principles: quality, innovation and flexibility. We look for these attributes in any supply partner we work with. After an intensive review of the different print technologies available during which print quality, productivity, colour vibrancy, durability and cost of ownership were all assessed, followed by a further evaluation of the shortlisted suppliers in terms of their commercial stability, accessibility and the level of service support they could provide, we decided that Domino was the company that could deliver on all fronts,’ continued Mr Smith.
Michaela Smith, business manager, said, ‘Our customer was previously having their labels flexo printed and were carrying huge amounts of stock on the shelf and spending a lot of money on inventory, storage and obsolescence. We realised that the way forward was for short run, digitally printed labels that would lift their print from mediocre to outstanding and that’s exactly what we’ve done! We decided on the six colour N610i because it was extremely important for us and our customer that the colours were vibrant and that they jumped off the print. We have found that the quality of the labels printed on the Domino is outstanding compared to what we previously had.’
