Director Jacky Sidebottom
The new personalised packaging web-to-pack service will be launched at the upcoming Packaging Innovations show in Birmingham in February. The company will double its exhibition space this year, enabling the team to fully highlight the capabilities of its new offering to visitors.
The personalised packaging service will feature more adaptable packaging with elements including graphics, images, copy and artwork, that are specific, targeted and memorable, appealing directly to consumers. With no restrictions on quantity, the service can deliver packaging in quantities from one unit to over a million and is particularly cost-effective on shorter runs.
Visitors to the stand will be able to take away a special uniquely printed carton on the day. These cartons have been printed using the Xeikon 3500 digital press, cut and creased on the Highcon Euclid and manufactured using Invercote from Iggesund Paperboard.
Jacky Sidebottom, director, commented, ‘Packaging Innovations is always a key event for us but this year, we’re really fired up and looking forward to unveiling the new web-to-pack service officially at the show which is really exciting for us. We’ve booked our biggest stand to date and doubled our exhibition space, which will provide us with an exciting opportunity to reach more visitors and communicate our unique offer to existing and potential new customers.’
