Guy Frenkel, managing director of Carmel Frenkel
HP has launched the Scitex 15500 digital corrugated press for high quality production of displays, retail-ready packaging and other short-run corrugated applications.
Based on HP Scitex High Dynamic Range (HDR) printing technology, the new press introduces a significant advance in media handling, ink performance and digital workflow efficiency, bringing the benefits of digital printing to more corrugated converting environments.
‘As demand for short-run, quick-turn and variable-data printing increase, converters are challenged to efficiently and cost-effectively meet evolving customer needs without sacrificing print quality,’ said Isaac Meged, worldwide marketing manager, HP Scitex industrial press division. ‘The new HP Scitex 15500 Corrugated Press enables converters to migrate more jobs to digital to address these customer demands at a lower breakeven point versus analogue, while maintaining excellent quality and high productivity.’
The press features a new media handling system that handles severely warped boards for interruption-free production on industrial-grade standard board. This new technology also enables higher print quality, as printing can be performed closer to the now flat board’s surface.
One user of this technology Guy Frenkel, managing director of Carmel Frenkel, said, ‘There’s no need to manually bend the media before stacking and the machine runs nonstop, so my operators are free for other activities. The press’ new configuration means there’s no doubt it’s the right solution for corrugators.’
New inks for economical and indoor corrugated prints low odour HP HDR230 Scitex inks, optimised for printing on paperboard media, provide new economies when digitally printing high volumes of short-run corrugated applications. The inks offer rub resistance and surface durability ideal for high-value, indoor corrugated applications such as counter displays and free standing display units. These benefits may save the need for a costly overcoat, improving margins.
