After months of extensive product development and testing CS Labels has expanded into the digital flexible packaging market, using a Xeikon 3500 to digitally print on sachets and pouches.
The company is offering high quality digital print onto a specified substrate, which is then sealed and pressure tested. With lead times shorter in comparison to traditional methods, marketers can enjoy less stock holding and much more flexibility when it comes to campaigns, promotions, versioning, personalisation, limited editions and the ability to process very small runs if required.
The products comply with food regulations, and have already been snapped up by a number of clients including a major online home-delivery food brand who will utilise the fast, accurate and high quality technology that digital offers, as well as taking advantage of the plate-free printing process which enables clients to order different varieties and versions without incurring penalties.
This product development is part of the company’s aggressive growth plans and the announcement follows just days after the company announced its foray into the digital transfer market.
Managing director, Simon Smith said, ‘This development is yet another giant leap for digital print as well as CS Labels. When I made the decision to focus solely on digital some years ago, and move away from traditional print methods, I had a vision that we’d be much more than just labels. Quite simply digital is offering a power and flexibility that other methods just cannot. The major food and cosmetics companies that we are working with are amazed at what’s possible and they only have to come and talk to us to find out more. When they share their ideas about branding, loyalty and efficiency within packaging campaigns, we are pleased that we can delight them with what we can do with digital. The advent of this new line means we can now expand that offering to an even wider range of packaged products.’
The pouch and sachet market is traditionally tied to volumes in excess of 3,000 linear metres. Conversely, the digitally printed tri-laminate pouches printed by CS Labels offers flexibility with the ability to order short runs starting from just 1,000 linear metres. Multiple sorts within a common size are a regular requirement in the pouch and sachet market and CS Labels can offer these sorts with no expensive plate costs and a delivery time that current users will appreciate.
