CS Labels is to enter the digital heat transfer market as it expands its reach into new markets as part of aggressive growth plans.
The digital heat transfer process works in harmony with the company’s existing Xeikon digital presses. It integrates the digital printing of high quality graphics on to a clear film carrier with an adhesive applied. The image is then transferred to a surface or product such as glass, plastic, aluminium, pens and pencils or ceramics, using a separate applicator machine giving a ‘no label’ look.
The process does not use printing plates and is extremely fast and simple. All of the advantages of digital print can be enjoyed, such as short lead times, easy and quick personalisation (effectively each heat transfer can be unique when you use digital printing) and the ability to process very small runs if required.
The digital transfers will incorporate full CMYK and a fifth white with photo realistic images. A full wraparound image on a product can also be achieved.
Suitable for cosmetics, pens, point of sale items, ice buckets, sports bottles, drinks bottles and lipstick tubes, the process is also ideal for multi varieties. Marketers can easily offer limited editions, personalised products or trial runs of products, for example in the brewing, cosmetics, promotional, point of sale and alcoholic spirits markets.
