Smurfit Kappa was commissioned by Irish Distillers to design and produce an eye-catching in-store display for its 1L Absolut Vodka incorporating the company’s new phone and tablet app.
The app allows customers to discover 500 drink recipes featuring the product on offer.
Retail shoppers today favour a visual and interactive experience when they visit a store and innovative POS (point of sale) not only attracts customers and enables them to interact but also persuades them to buy.
The challenge was to design and build a high-quality, illuminated construction with an integrated touch screen that was compact enough to fit into any retail store but still create an impact and attract attention. Using the company’s 3D design solution, its designers created a full prototype before going into production.
The units were constructed using 16 mm re-board printed on an Inca Onset S40i flatbed UV inkjet printer. The six colour printer produces superb quality display graphics economically at throughput speeds of up to 560 sqm/hr, equivalent to 112 full bed sheets/hr (3.14 x 1.6m) and onto substrates up to 50 mm thick.
The completed units featured built-in coloured LED strip lighting to illuminate the product, with all the wires hidden in the back panels, and a touch screen tablet incorporated into the head board, fully loaded with the new product app.
Simon Kelly, design supervisor, said, ‘This brief really inspired us to think outside of the box and design a unique and innovative display unit that met all the client’s requirements. We were delighted with the results and the client was very happy – the displays drew attention to the new app, which helped increase product sales.’
