Berkshire Labels has partnered with print-to-mobile specialist Linkz-IM Ltd to offer its clients the Linkz interactive print platform.
This encoded label features Linkz technology and was printed by Berkshire Labels
An account with the Linkz website allows brands to convert PDFs into active label artwork, connect these to mobile-friendly websites and measure the responses.
Premiere Products is the latest brand owner to take advantage of the interactive technology and adding this on-pack communications tool to its service offering. The company recently unveiled a new range of interactive peel and read labels.
The encoded labels were printed by Berkshire Labels and rolled out across the entire Premiere Products range. When scanned with a smartphone, the label connects customers to a selection of mobile digital content. This includes training videos, safety data sheets, technical information, offers and helpful tips. The Linkz platform also includes the ability to create a dedicated mobile-optimised website with no programming or HTML knowledge required and the ability to track comprehensive data on the interactions taking place.
Paul Roscoe, managing director, Berkshire Labels, said, ‘It has been great to work with Linkz and Premiere Products right from the early stages of discussing all possibilities, through to embedding the Linkz technology, while meeting tight deadlines and supporting a new brand launch.’
Robert Berkeley, Linkz-IM chairman, added, ‘Printers understand that they need to find ways of adding to their print services to remain a leader in the new digital world. The Linkz print-to-mobile platform has clearly given Berkshire Labels a strong competitive edge and strengthened its relationship with Premiere Products.’
