Pasta production at Barilla
Barilla, leader in the pasta industry, chose the Perfect Package industry solution experience from Dassault Systèmes to improve the package labelling creation process across its organisation.
With Perfect Package’s artwork and labelling capability, Barilla has streamlined label design and approval, reduced artwork design time and improved regulatory compliance.
In order to drastically reduce packaging development times and costs, the company needed to streamline the artwork and labelling creation process and provide all its stakeholders with secure, digital access to all the elements of the package including copy, logos and designs.
Orchestrating the design of effective packaging across 1,500 brands in hundreds of countries is a complex process. It is a collective effort of various internal departments and external art agencies to ensure each of the thousands of packages sold has the right copy, the right look and feel and adheres to consumer expectations and international regulations.
‘Five to eight seconds is all you’ve got. That’s how long it takes shoppers to find and select the right product for their family,’ said Monica Menghini, executive vice president, corporate strategy, industry and marketing. ‘As you can imagine, a company spends a lot of time getting that moment of truth just right. This is the focus of our ‘Perfect Package’ industry solution experience.’
Based on the 3DExperience Platform, Perfect Package provides the company’s stakeholders with secure digital access to its most up to date product information. Stakeholders no longer need to exchange paper samples, thus reducing new labelling creation cycle time.
This accelerates label design and approval while improving quality and lowering label creation costs. It also ensures designs and intellectual property that previously resided at external agencies is being brought back to Barilla.
‘With the 3DExperience Platform, all our stakeholders can collaborate from idea generation to validation of the final Barilla package using a digital representation of the same master label,’ said Marco Rossi, IT business process support director.
‘No more working on outdated samples and making decisions that have to eventually be rescinded, which drove our costs up and our response time down. With this solution, we can digitally exchange ideas faster, more intuitively, and with few to no packaging recalls.’
‘With our ‘Perfect Package’ industry solution experience, our goals are similar to Barilla’s; generating experiences that will enable our clients to delight their clients,’ said Philippe Loeb, vice president, consumer packaged goods. ‘We are happy Barilla chose our innovative solutions to create an enjoyable experience for its clients that begins in the store and continues on to the dinner table with family and friends.’
