Dassault Systèmes offers the full 3D in store experience
A specialist in 3D design, 3D digital mock up and product lifecycle management (PLM) solutions, Dassault Systèmes has launched a new industry solution experience for consumer packaged goods (CPG) companies called ‘Perfect Package’. Based on the company’s 3DEXPERIENCE platform, it helps integrate the packaging design process across the entire supply chain to enable winning designs and faster time to market.
The packaging development process has traditionally been plagued by multiple rounds of rework, resulting in less than optimal designs. The new solution turns it into a synchronised process from end to end, integrating internal and external organisations to create breakthrough packaging in record time. Brand manufacturers, design agencies, packaging suppliers and artwork studios collaborate together to virtually create, visualise and validate innovative designs, allowing for rapid packaging repetition and decision making.
This significantly enables innovation, shortens packaging design cycles, lowers materials costs and virtually eliminates the risk of costly packaging-related recalls by creating tighter integration and control of artwork development and copy management. It also drives packaging reuse, as instead of redesigning new packaging for every new product, companies can repurpose and modify existing designs, saving time and increasing sustainability and delivering more value.
‘In the world of fast moving consumer goods companies, some succeed, some fail, and some make an impact on society. This impact is mostly due to a perfect match between the actual product and the way it is delivered: the packaging,’ said Monica Menghini, executive vice president, industry and marketing. ‘Packaging is a key component of any brand’s equity. It is, essentially, the first and most important advertising for that product. This is what inspired us to create ‘Perfect Package’. Creating a perfect consumer experience requires more than just a nice design tool. Our 3DEXPERIENCE platform allows to embrace the design experience need of today’s marketers.’
