Andrew McKerlie has been appointed at FFEI as the new Graphium channel manager for EMEA, along with Bhupinder Bharat into the position of Graphium product specialist.
‘We are on a mission to transform the labels and packaging market,’ commented Andy Cook, managing director. ‘To achieve our goals it is vital that we employ talent from the labels and packaging market – experienced professionals who can help us capitalise on the many new and varied opportunities opening up.’
Mr McKerlie has over 15 years’ experience working in the printing industry and will be responsible for driving sales growth and commercial success of the range of Graphium inkjet printers and software-related products in designated territories of Europe, Middle East and Africa (EMEA).
Previously Mr McKerlie spent 10 years at HP successfully selling the HP Indigo range of presses, with his most recent tenure at Label Traxx. Having worked across EMEA, in various roles within the graphic arts market, he brings a wealth of experience to the position.
‘I am very pleased to be joining Andy and the team at this exciting time with the launch of the Graphium and the current market interest in digital inkjet solutions.’ added Mr McKerlie.
Mr Bharat has been working in the printing industry for 30 years and will be working within the marketing team to provide applications and technical sales support to the channel partners. The main focus will also be selling the range of Graphium inkjet printers and software-related products.
Specialising in digital printing for the labels and packaging market, Mr Bharat has over ten years’ experience in product training, solution consultancy and pre-sales throughout the UK, Europe and Far East.
‘Both Andrew and Bhupinder bring years of experience in the digital label and packaging market to our team,’ concluded Mr Cook. ‘I look forward to their support as we manage the strong growth of Graphium sales.’
