Patrick Van Baelen has been appointed as Xeikon’s vice president of marketing and a member of the company’s executive committee.
In his new role, Mr Van Baelen will be heading up worldwide marketing for both the labels and packaging, and the document and commercial markets. He is primarily tasked with driving profitable revenue growth stimulated by customer driven innovation.
His credentials include 25 years of experience in digital printing with global equipment suppliers and print service providers. He joined Xeikon in 2010 as sales director document printing, responsible for sales in Europe. ‘I am honored to take on this important role,’ commented Mr Van Baelen. ‘We have exciting times ahead of us; as innovators in digital print, we are more than ever committed to continue bringing best-in-class solutions to our customers, while at the same time creating an exceptional environment for our suppliers, our employees and our shareholders.’
Wim Maes, CEO of Xeikon, added, ‘A strong marketing department is crucial for driving the ongoing growth Xeikon is working toward. We have been extremely pleased with our results to date and are determined to take our business to the next level in 2014 and beyond. With his expertise in sales and marketing, knowledge of the digital printing market, and his experience with Xeikon, I’m convinced that in this new role, Patrick will be a key enabler in our achievement of these goals, while further optimizing our marketing department and strengthening our team of experts in product marketing, business & application development and marketing communications. This will expand our market reach and enable Xeikon continue on its growth path.’
Patrick Van Baelen has been appointed as Xeikon’s vice president of marketing
