Stuart Kellock, managing director of Label Apeel will be discussing building brand desirability through creative design during this month’s Packaging Innovations show at the NEC, Birmingham.
Mr Kellock will sit alongside Simon Pendry, creative director of Blue Marlin brand design agency and Sion Edwards, founding partner, of Warner Edwards Distillery, to explain how a successful brand platform was created via packaging for UK start-up gin company, Warner Edwards.
Label Apeel is exhibiting at Packaging Innovations 2014, 26-27 February and has a theme of ‘the science behind the label’ for its exhibition stand. ‘The science focus lets us showcase exactly how we work,’ explained Mr Kellock. ‘We start by thinking what makes a great label and then look at how we can make it better. It’s simple science. Start with a hypothesis, experiment with techniques and then reach a winning conclusion. If customers come to us with a problem we like to prove the impossible is possible and produce the most effective and creative labels.’
Warner Edwards Harrington Dry Gin
