(L-R) Wim Koning, Screen go-to-market manager Europe, with Renato Vögeli, owner and director, Vögeli AG, and Patrick Jud, marketing and sales manager, Screen Europe

 

As the first in Switzerland, Vögeli AG has invested in a Screen Truepress JetSX B2 sheetfed digital press which will be installed at the company’s advanced production facility in Langnau over the next few months.

Vögeli specialises in producing high quality and sophisticated marketing products and has a reputation as a technology leader in Switzerland. The company produces unusual and highly personalised direct mail, customised gifts and promotional packaging and multi-element material for events, seminars and cross media marketing campaigns.

‘Our clients in the pharmaceutical, finance, construction, engineering and jewellery industries all want to communicate personally with their customers using targeted, high quality direct mail and promotions and the production of these materials is our specialty,’ said Renato Vögeli, owner and director. ‘As a result, we rely on the latest technologies to enable us to offer our customers the best possible marketing solutions. The Screen Truepress JetSX is a truly remarkable piece of engineering and, in my view, the only fully practical B2 digital duplex sheetfed press on the market today. Its capabilities and flexibility will open up important new opportunities for us and for our customers.’

The Screen Truepress JetSX will give Vögeli the ability to print personalised and customised text and images in 1440 x 1440 dpi quality on B2 duplex sheets and onto media from 0.08 mm up to 0.6 mm in thickness, including pre-scored and pre-cut boards.

‘The ability to print digitally onto pre-scored and pre-cut 600 micron packaging boards is crucial for us,’ said Mr Vögeli. This really changes the value chain of personalised folding carton printing. This press is the only digital B2 press that can printinsidethe creases of pre-creased boards which allows us to step into the new business of personalised packaging and gifting. Plus, all the jobs we print in offset are printed with a very fine stochastic screening and the images produced by the Truepress JetSX match very well. This will enable us to produce parts of the same job in offset and some in inkjet.’

Vögeli has strong environmental credentials. The company is ISO 9001 and 14001 certified, cools its pressroom with ground water and operates an efficient heat recovery and reuse system. As a result, the low power requirements of the press, as well as its efficient use of water-based inks and low waste generation were important features for the company.

‘Vögeli and the Truepress JetSX are a perfect match,’ says Brian Filler, president of Screen Europe. ‘Vögeli is a visionary company and it has chosen a powerful press to expand its range of added-value marketing services and open up lucrative new business opportunities.’