FFEI managing director, Andy Cook, talks to DL&P about the launch of the Graphium press at Labelexpo
Labelexpo in Brussels saw the introduction of FFEI’s new Graphium inkjet press and DL&P asked managing director, Andy Cook, for his feedback on how the press was received. The press was running on the Fujifilm stand.
‘This year’s show was extremely positive for us, providing the ideal platform to unveil our new digital inkjet press, the Graphium, to a large and relevant audience. We were overwhelmed with both the number of visitors, and also the quality. Although it is an ‘easy’ sell, having the widest print width UV inkjet press on the market, with excellent digital white capability, it was great to see customers who understood what they were looking at and really appreciating the benefits.
‘Having the Graphium running live, printing a wide variety of jobs, meant that the stand was constantly busy and customers were able to appreciate it is a finished product suitable for the production environment. As a result we collected several hundred quality leads from around the world many of whom are looking to buy a digital press within the next 12 months.
‘The highlight of our show was without a doubt the Graphium. The concept, like the butterfly it takes its name from, is one of ‘transformation’. Getting people to think creatively about new applications for digital print that can transform the whole print and supply process. We were demonstrating the flexibility the press can offer by printing live on a very broad range of uncoated substrates (clear films, foils, papers, etc). Attendees really seemed to understand and like the whole concept of our ‘making every job suitable for digital’ message.
‘With Graphium we encourage clients to print on the substrate they run today on their traditional press – this takes away so many issues they would have had in the past with digital and makes the transition much easier than perhaps if you are forced to only print on ‘qualified’ more expensive substrates.
‘Labelexpo this year really did confirm that digital printing with inkjet technology is fully accepted and visitors were very much looking at ‘when’ they would invest and transition rather than ‘if’. Looking back I believe this thinking really began at the show four years ago, and now is in full swing.’
