RTI Digital AG, formerly OWN-X AG, unveiled its latest addition to the product description label printing market at Labelexpo, the Vortex 851R.

Powered by Memjet engines, it provides a fast and affordable solution at entry level to the printing market. This next evolution in product description printers allows users to bring colour into their labelling designs.

Vice-president for sales and marketing Erik Norman, said, ‘ We have sold the Vortex across 85 different countries across the world. It is a very good entry level system especially for the food labelling industry and offers colour and speed at and affordable price. 

Jules Farkas, board member, added, ‘ This latest offering also gives us further opportunities to enhance our machines, so you can move up your production to more industrial levels. This will give our customers a cost saving capability in the long term as well. This is the simplest and fastest way of printing low cost labels on demand.’