Munksjö has launched its new website, www.full-circle.eu, offering information and easy access to its paper liner recycling programme, to pressure sensitive adhesive (PSA) sector.
The initiative, named Full Circle, is a closed-loop recycling programme that provides label printers, brand owners and retailers, a sustainable end-of-life option for paper release liners once they have been used as carriers of PSA labels.
It collects silicone coated glassine release papers and recycles them into the production of new paper. Paper release liner is collected free of charge in Belgium, Germany, Luxembourg and the Netherlands, through logistic partners.
Developed in English, French and German, the new website makes it easier to share information about the Full Circle initiative with label printers and end users. It provides details about the programme and enables companies to submit online their recycling needs and get a quick feedback on the adequate logistic solution.
‘Any end user using PSA labels is welcome to use our Full Circle recycling service, regardless of the origin of the release paper or label stock laminate. At Munksjö, we are strongly committed to support the labelling industry growing their business in a sustainable way. We believe that, together, we have a unique opportunity to increase the amount of paper release liner that is recycled and to divert waste from landfill or incineration. Renewable, biodegradable, recyclable, paper is a supremely sustainable material to contribute to a greener future,’ said Marco Martinez, product manager.
