The Glossop Cartons team at Packaging Innovations at the NEC, Birmingham
At this year’s Derbyshire’s Best Business Awards, manufacturers of carton board packaging products, Glossop Cartons, has been shortlisted for the ‘Marketing campaign of the year’ award.
The judging panel was impressed by the company’s ‘Packaging Superheroes’ campaign, which was launched earlier this year to raise awareness of the company becoming the world’s first to commission the Highcon Euclid digital cutting and creasing machine.
Formally unveiled in February’s Packaging Innovations show at Birmingham’s NEC, the Highcon Euclid allows the company to offer customers increased efficiency, increased profitability on short runs and increased creativity. The campaign was so successful that it has made over 300 new business leads in two days, whilst also enjoying a number of high profile media appearances.
Orders are now being placed for the Highcon Euclid machine following its installation at a purpose-built digital studio at the Derbyshire site, and the company will be to Packaging Innovations this October at London’s Business Design Centre.
Director, Jacky Sidebottom, commented, ‘Having become the world’s first to commission such a machine, we knew it was important to launch the pioneering product with something that was memorable and effective. Packaging Superheroes did just that and I’m absolutely delighted that our efforts have been recognised at this year’s Derbyshire Best Awards.’
