(L-R) Josep Roca, Xeikon area sales manager for Asia, Mr Doh, HANA digital business unit manager, Youngchae Son, HANA label production department, and Seongyong Yoon, sales director

 

A self-adhesive label converter in South Korea, Hana Graphic Art Company has chosen the Xeikon 3030Plus as its first digital press.

The company is a producer of self-adhesive labels such as barcodes and labels for industrial companies, and has several major customers, including LG Electronics. 

The purchase was made to meet the growing demand for short run jobs, which the company started to receive last year. The requirement for a faster turnaround and delivery time meant it needed a new press. The current letter and offset press equipment has been serving well, however, a solution that manages the cost structure of short run production was required. 

Since its installation in January 2013, the new five colour press has been running in a roll-to-roll configuration with offline finishing/converting. It is a full rotary machine and so the converter in not limited by label length and can print labels at a maximum web width of 330 mm at 15 m/min.

Mr Doh, digital business unit manager, said, ‘Xeikon has cutting edge technology and constantly innovates. The top quality digital press runs on Xeikon’s QA-I toner, enabling us to print on a wide range of substrates without the need of pre-treatment, including paper labels as well as BOPP or PET labels. Being able to choose among a wide selection of substrates available in our area is crucial for us because of our customers requirements.’

He continued, ‘Furthermore with the a la carte running cost, we do not have to pay for expensive ‘clicks’ and we buy and pay only the consumables that we need. This allows us to operate the  press within a completely transparent cost model and be more dynamic when quoting our customers.’

Josep Roca, Xeikon area sales manager for Asia, said, ‘We are excited that HANA Graphic Art choose the 3030Plus to meet its new market requirements. The press is a full rotary direct printing press, a principle label converters are very familiar with. This means that the actual printing speed does not depend on the number of colors printed, nor on the size of labels or the gaps in between labels. Importantly, nor does the running cost. Our blanket-free printing system, our one pass opaque white and our transparent running cost model are highly appreciated by our customers.’