Wold Top Brewery a craft brewery in the Yorkshire countryside recently chose the Process Metallic Color System from Color-Logic to produce packages making its brand stand out on the shelves.
The brewery co-owner, Gill Mellor, said, ‘The package designed by Color-Logic increased our gift sales by one third in the 2012 Christmas season, and elicited favorable comments from retailers and customers alike. Just looking at the pack, everyone assumes we have a gold foil box.’
The company develops colour communication systems and software tool sets for a variety of special effect printing applications. It provides brand owners, product managers, corporations, and advertising agencies the ability to stand out with a simple print production process that yields dramatic results. The decorative effects utilise the existing workflows of printers and designers, yielding dynamic results without the use of special equipment.
Director of sales and marketing, Mark Geeves, said, ‘Brand and product managers large and small are using the Color Logic process to differentiate their products from competitors in the marketplace. Several recent marketing studies indicate that 80% or more of purchasing decisions are made in the store, based on shelf appeal. We are pleased at the increased sales volume Wold Top Brewery realised using our design and production technology.’
