Dassault Systèmes and Product Lifecycle Management have announced the launch of a new industry solution experience for Consumer Packaged Goods (CPG) and Retail companies called Perfect Shelf.
The product leverages advanced 3D modelling and visualisation to provide realistic views of retail aisles including shelves, fixtures, products, lighting and promotional materials – allowing the shopping experience design process to take place significantly faster, with greater extent and flexibility and at lower cost. By modelling virtual shelves and stocking them with realistic 3D product representations built from 2D pictures, brands and retailers can efficiently design shelf layouts, experience them with the eyes of consumers, and augment shelves with real time business indicators to make informed decisions.
