Mark Andy is launching a new digital label press at Labelexpo, the SRL 4.0, that will complement its established flexo press range.
The company has developed efficient flexo presses geared for low run production. The company has now further expanded its press product offering to address even shorter runs, launching its newest product, the Mark Andy SRL 4.0. This is a digital label printer and is specifically positioned for converters seeking an economical, responsive and productive option for short run, high quality labels.
The SRL 4.0 is an easy to operate, roll fed, full colour (CMYK) toner based printing machine that accommodates 216 to 320 mm web widths and can print on a variety of qualified materials with no pre-coated substrate requirements. It delivers high quality 600 x 1200 dpi with variable data and high definition output and comes equipped with server and software system for a complete turnkey profit center solution.
Mark Andy has off line die cutting and laminating solutions available which provide even more flexibility in a short run label production environment.
It will be a low capital investment, to provide an economical solution that will enable label printers and converters to meet the demands of smaller or fast turnaround orders they may have previously turned away. This new offering is a complement to the recent initiatives by Mark Andy to supply a broad range of solutions that deliver profit and productivity for converters.
‘We are excited to offer solutions at every run size in the label segment. The addition of the Mark Andy SRL 4.0 to our product line allows the converter to engage with more customers and seek more opportunities to generate revenue for their businesses,’ stated Jeff Feltz, director of New Business Development at Mark Andy Inc. Currently available to the North American market, the Mark Andy SRL 4.0 will be rolled out globally in 2013.
