Israeli company Highcon is even more convinced about the benefits of its digital finishing after a very strong showing at drupa. Chris Baker, vice president of Sales and Marketing said: ‘We are not publishing the precise number (of sales leads) at this stage, but we got a mixture of purchase orders and ‘options to purchase’. We secured many more than we expected, which was hugely encouraging and over the next few weeks we will announce others, as the customers become ready or are willing to reveal.’ 

One company in the open is Chesapeake which decided on investment at drupa. ‘We have been following the progress of the Highcon technology for some time,’ said Dougie Potter, technical services director of Chesapeake, ‘and were delighted to see it perform live at the show. We believe the addition of this unique digital solution can complement our existing equipment and offer more flexibility to better serve the needs of our customers.’