Millions of unique labels for Danish mineral water brand Aqua d’Or have been produced by Folienprint Rako. The All4Labels Group company completed the campaign in two weeks using its HP Indigo 20000 digital press, SmartStream Mosaic and PrintOS software.
The labels for the Flow Your Way campaign feature designs expressing nature and individuality by Danish artist Emil Kozak. The collectables promotion was created by brand owner Danone to engage with millennials in the Swedish and Danish markets.
The special edition was launched in August at an event in Copenhagen, where the water bottles were exhibited in an art gallery with posters of the designs printed on site and signed by the artist.
‘The labels tell the story of our natural mineral water flowing for 300 years through the untouched Danish nature until reaching purity, using design elements of drops, waves and skies,’ said Line Jørgensen, brand manager. ‘The collaboration with HP digital printing and Emil Kozak made it possible to create these 3.2 million distinctive and creative labels.’
Eleven design patterns based on the story elements were converted automatically into unique creations by HP Mosaic print software and printed on an HP Indigo 20000. To create the 3.2 million PDFs, Germany-based Folienprint used PrintOS Composer, a cloud-based application using central servers, for fast creation of print files from variable data fed into VDP design templates.
‘Thanks to the cloud-enabled PrintOS Composer application we were able to quickly turn around a very high volume of one of a kind print files on our HP Indigo 20000 and deliver a timely product for a key brand customer within two weeks,’ said Michel Koch, head of pre-press digital, All4Labels.
