Mike Bacon
Grafotronic Inc has appointed Mike Bacon as director of sales for the North American market. He brings more than 17 years of experience in the sales and marketing of label converting equipment to the role.
As the former VP of sales and marketing for Spartanics, Mr Bacon introduced laser cutting technology to the label market through sales efforts, speaking engagements and marketing activities. Following the growth of the technology, Mr Bacon was looking for a new challenge. He said, ‘When I met the management team in Sweden and toured their new manufacturing facility in Poland, it was clear that there was something special about this company. I’m excited to be a part of Grafotronic’s passion and innovative approach to meeting the needs of their label converting customers.’
Mattias Malmqvist, vice president of sales and marketing, commented, ‘This is a key appointment for Grafotronic and Mike’s extensive experience in the label industry will help us to strengthen our presence in the US.’
