The six dedicated industry forums will cover tech, luxury,
drinks, retail, beauty and aerosols

 

On its return to Olympia London on 12-13
September, Packaging Innovations and Luxury Packaging
2018 will host six new dedicated industry forums.

The Tech Forum will explore how the packaging industry can
utilise technology to improve both the production of packaging and
the end user’s experience. Natalie Matlak, senior brand partner at
Blippar, will discuss how CPG brands are increasingly using
augmented reality to enhance their packaging. Steven Bagshaw,
marketing executive at CPI, will talk about the common challenges
and trends companies face when creating electronic packaging
innovations. Finally, Matthew Geeheler, lead quantitative
researcher at Linney, will look at how the packaging industry can
utilise technology at the development stage, during
his talk ‘Programmatic Packaging Design’.

Packaging professionals with a particular focus in the premium
and luxury markets will want to see Livia Stefanini, head of Luxhub
at Havas, talking about what luxury shoppers expect from product
packaging. Mike Bannister, manager director at Hunter Luxury, will
then explore how luxury brands can use the power of digital
marketing. The Luxury Forum will also feature advice on combining
style and sustainability with David Peter, creative development
manager at API’s Design Trends 2019. 

For The Drinks Forum, Steve Honour, design leader at Diageo,
will address the importance of packaging as a marketing tool.
Santiago Navarro, chief executive and co-founder of Garcon Wines,
will then take to the stage to present ‘Wines for the Amazon
Generation: vino delivered through your letterbox’. The issue of
sustainability for drinks brands will be tackled by Simon Boas
Hoffmeyer, group sustainability director at Carlsberg.

John Lewis, Graze and Hello Fresh are some of the UK retailers
taking part in The Retail Forum. Kicking the sessions off is
Anthony Graze, CEO at Graze, who will offer his expertise on
increasing the standout appeal of products in competitive markets,
during his talk ‘The Re-Brand’. Caroline James, head of logistics
at Feel Unique, will then join John Lewis’ Chris May to discuss how
brands can design packaging for the world of e-commerce. An
interactive panel session will focus on the value premium packaging
can bring to a business. 

The Beauty Forum will provide an in-depth insight into the
latest packaging developments within the cosmetics and beauty
industry and explore how brands can tackle the issue of
sustainability in beauty packaging. Some of the UK’s biggest names
are taking to the stage, including Lee Carpenter, packaging buying
lead at LUSH, Lia Neophytou, associate analyst at Global Data, and
Lara Morgan, founder of Scentered.

In association with ADF Paris, the ADF Forum will take a look at
the future of aerosol and dispensing. Bernhard Felten, Front End
Innovation – Packaging at Beiersdorf, will reveal the current
trends in aerosol packaging followed by Moravia Cans who will look
at the latest technologies transforming aerosol development.

The Big Plastics Debate 2.0 will also be making its London debut
following a successful launch at the NEC show in March. Run in
association with The Foodservice Packaging Association and
featuring experts from Coca-Cola, Sainsbury’s, A Plastic Planet,
WRAP, Veolia, The Packaging Federation and OPRL, the sessions will
focus on responsible plastic use and waste management, as well as
presenting some of the most cutting-edge plastic alternatives
including compostable, seaweed and paper.