UPM Raflatac is expanding its RafCycle recycling solution to the United States and Canada, meaning brands in the region can give new life to their self-adhesive label waste that would otherwise be landfilled.
The label materials supplier collects the paper and PET liner waste from its RafCycle partners and recycles it into new materials, which provides numerous benefits to printers, packers, brand-owners and the environment. Turning waste into a resource is a key concept in the circular economy and an important part of UPM Raflatac’s approach to labelling a smarter future beyond fossils.
Collaboration across the value chain is important to making the RafCycle programme successful in delivering more sustainable packaging solutions. The North American launch includes value added partners across the value chain, from UPM Raflatac to printers/converters, brands and recyclers.
‘Our RafCycle programme proudly boasts more than 120 partners worldwide, and we are honoured to bring this solution to sustainability-minded brands in North America who are looking to join us in labelling a smarter future by reducing their label waste,’ said Juha Virmavirta, director, RafCycle Solutions. ‘We invite any brands looking to achieve their sustainable packaging and zero waste targets to contact us to learn more about how our RafCycle solution can benefit them.’
Converter and printer Fort Dearborn Company as well as several brand owners are participating in the launch. UPM Raflatac also announces that it has partnered with Sustana and Kal-Polymers to recycle the paper and PET label liner waste from its RafCycle partners.
