BOL has teamed up with Bradford-based The Label Makers to revamp the packaging of their soup, salad and veg pot range. Previously using flexo-printed labels, the company has now moved to digital with labels produced on The Label Makers’ Durst Tau 330 RSC UV inkjet press.
The food manufacturer produces a vegan offering for the food-to-go market, delivered in plastic containers with clear labels, offering a modern no-label look. It needs the flexibility to tweak and alter the design during the process, without causing delay or significant additional costs.
Offering a range of advantages, including matching 98% of Pantone colours, the Durst press achieves high-definition process imagery and a higher opacity white than the previous flexo process. Its UV inks have passed a rigorous testing procedure at a third-party packing company under extreme hot and cold temperatures.
BOL’s design manager said, ‘As a start-up we wanted the flexibility to quickly change our branding and to be able to adapt to our growing volumes; The Label Makers were the perfect partners for us to achieve this. They’re innovative and forward thinking, and use their expertise in the field to come up with ways to achieve any new results that we’d like.’
