The Label Makers has used digital print to create a new look for a range of gin liqueurs for the No Name Distillery brand, part of the Faith and Sons distillery, which is owned by Portuguese distiller, Filipe Sousa.
Distilling gin on a micro scale, No Name produces just 200 bottles at a time. The intricate labels have been produced for five unique gin liqueur flavours – dandelion and burdock, fruit salad, raspberry ripple, violet infused, and pineapple and coconut.
Ben Robinson, business development manager, said, ‘Filipe’s detailed label designs convey a quality, artisan product. The material used for the labels was a Manter Laid cream paper. This uncoated laid paper was supplied to a wet strength specification to enable it to perform well where condensation could be high, for example in an ice bucket.
‘The front and back labels required an intricate die-cut to enhance the premium feel, while digital print ensured consistent, superior print quality. We embellished with gold hot foil to draw attention to the flavour variety, with a de-boss embellishment adding an extra dimension to the finished piece. We are really pleased with how the final product looks.’
Having worked closely with The Label Makers throughout the project, Mr Sousa said, ‘It was a pleasure working with The Label Makers. We faced some project complexities, but the team overcame all challenges they encountered and brought the designs to life.
‘Despite the differences in shape and style, both the front and back labels needed to be printed consecutively on the finished reel. By managing the position and using clever production techniques, we achieved what was needed and avoided issues with removal of the waste matrix.’
