Ahead of Labelexpo in September, Xeikon has introduced an online advisory tool for label converters. On transform.xeikon.com, the company shares its digital printing expertise with the international label community, offering insight on ways to transform a label printing business. Visitors to the website can get advice on the ideal digital set up for their business by simply answering a few questions.
‘Looking at today’s consumer-driven trends and the evolving diversity in consumer behaviour, label converters are confronted with a number of challenges in terms of varying run lengths, increasing number of jobs, long runs over many versions, personalisation and just-in-time delivery needs while running their operational costs effectively. Digitising their print manufacturing process helps them to address these challenges,’ commented Filip Weymans, vice president marketing.
‘Digital printing can be the inspiration to undergo such a transformation. There is no one scenario for such transformation as this depends on business strategies, so conscious choices need to be made when selecting the right print technology, workflow setup, converting processes, etc. With Transform, we provide a tool that guides business owners in this transformation process.
‘Xeikon has over 30 years of experience in developing digital technologies for the label industry,’ continued Mr Weymans. ‘We have the deepest market understanding allowing us to offer label converters tailored advice on how to start with digital or optimise existing digital production. By just asking five simple questions related to their business, we provide personal advice that can set them on the right track to choose the ideal configuration for their business strategy out of almost 200 possible digital label production set ups.
