French printing house Pyramidor has successfully installed an MGI JETvarnish 3D Web, allowing it to develop sales of high added value products and target new customers in cosmetics and wine.
Established in 1965 and located close to Angers in western France, Pyramidor specialises in digital printing of adhesive labels, packaging and carton wraps. It prints using offset technology from Heidelberg and Smag flexo machines, and HP Indigo W6800 digital presses in sheet-to-sheet and roll-to-roll configurations. Customers come from multiple sectors, and include catering professionals, chocolate manufacturers, craft beer producers and patisseries.
To take his company to the next level, Pyramidor manager Benoît Boret sought to find the best ways to increase turnover. He concluded that a focus was needed on adding value to increase his customers’ revenue and gain new customers. Moreover, Pyramidor sought to capitalise on the tools now available to produce embellished short runs.
To this end, six months ago the company installed an MGI JETvarnish 3D Web digital embellishment press. This roll-to-roll press offers 100% digital processing of 2D/3D spot varnish and hot foil using fixed or variable data.
‘To differentiate ourselves on the market it was necessary to offer higher added value to our customers,’ explained Mr Boret. ‘This added value needed to be immediately seen on their products in the shop. In this context, our strategy was quickly oriented towards the development of our embellishment offer.
‘Our clients had high demand for spot varnish and hot foil, which corresponds to the market codes of chocolate, gourmet and pastries.’
Previously, Pyramidor had embellished labels and packaging using conventional technologies. With the bulk of orders having medium to short runs, this was proving increasingly impractical.
‘Traditional embellishment technologies were no longer convenient for our market, which required high reactivity for short and medium runs,’ said Mr Boret. ‘Objectively, I really didn’t want to orient myself towards screen printing. I prefer to keep our particular agility in making the success of Pyramidor, and offering digital solutions in particular through our HP Indigo WS6800. Being interested in MGI, I was rapidly seduced by the roll-to-roll concept of the JETvarnish 3D Web.
‘This technology is perfectly adapted to our adhesive labels activity. The quality of spot varnish could never be compared to screen printing. The hot foil in flat or in relief gives amazing effects and the setting time is extremely reduced, thanks to the automated parameters management by artificial intelligence. All these advantages make a real difference for us.’
Mr Boret continued: ‘After six months of exploitation, this investment has given us total satisfaction. The potential of possible realisations by JETvarnish 3D Web is huge. Clearly this know-how is now in our hands to offer products even more personalised to our customers.
‘From a commercial point of view, this investment fits with our requirements. First, our target was to develop the sales of high added value products among our loyal customers. Second, our intention was to seduce new customers in markets such as cosmetics and wine. And the JETvarnish 3D Web has clearly opened for us new perspectives in this direction.’
Mr Boret concluded, ‘The digital embellishment is the quality of traditional techniques with the digital agility both in high speed of settings and the capability to embellish with spot UV varnish and hot foil in flat or in relief, in fix or in variable data. The JETvarnish 3D Web is the true equipment we needed for our differentiation.’
