BST eltromat has named Siegfried Steggemann and Sajid Malik as its new global sales directors, following a move to realign its global sales into two region.
Effective June 1, Siegfried Steggemann has become global sales director, west, with Sajid Malik in the same role for the east.
In addition to Western Europe, Mr Steggemann is responsible for the markets of the American continent and North Africa. Mr Malik takes charge of the eastern region, which encompasses the other parts of the world (Eastern Europe/Turkey, Middle East, Central and South Africa, Africa and Asia).
With the dual leadership, the company is seeking to give international sales a boost and to put a greater focus on its customers and subsidiaries all over the world.
After completing his degree in mechanical engineering, Mr Steggemann started his career as an engineer at BST eltromat parent company EMG Automation, working on web guiding systems in metal manufacturing. Most recently, he headed the company’s BST ProControl subsidiary.
He said, ‘The majority of our customers in my region are exposed to the constant pressure of growing international competition. In order to survive in this environment, they must maximize the efficiency of their processes and produce at consistently high quality with minimal waste. The quality assurance systems of BST eltromat provide our customers with unique opportunities to strengthen their competitiveness in this respect. Automation and ‘Industry 4.0’ also play a key role in this, and these are topics that I take a special interest in.’
Mr Malik joined BST eltromat in 2005 and most recently served as vice president of sales for the Asia-Pacific region.
He said, ‘From entry-level solutions to high-end systems – the modular product portfolio of BST eltromat covers the requirements of the market as regards the efficiency and economy of quality assurance in web-processing production processes. I see it as my main task to focus more closely than ever on meeting these requirements in my region – and in doing so to show our customers both the flexibility and the excellent price-performance ratio of our products and solutions.
‘Currently, the eastern region is characterized by a large number of growth markets. There is enormous potential here to promote the BST eltromat brand name, which is already very well established in these markets.’
